11:11 — A Reminder to Pause
For years, I have often glanced at the clock at exactly 11:11 even in both day or night. It happened so often that I would find myself saying, “Look, it’s 11:11.” For a long time, I simply thought it was an interesting coincidence. I hadn’t considered that those numbers might have any special meaning.
Then one day, while creating our brand identity, our designer pointed out that the two letters “ll” beside the numbers “11” in Still11 brought 11:11 to mind. Only then did we begin to learn about the numbers that had been appearing in my life for so many years.
As my cofounder and I read more, we found that people give 11:11 many meanings. In numerology, 11 is known as a “master number,” linked to intuition and spiritual awakening. In some spiritual beliefs, 11:11 is called an “angel number,” associated with guidance, connection, and new beginnings. Some see it as a door opening or encouragement to follow their own path. Others find comfort in believing it is a message from a loved one, or a reminder that they are not alone.
When we talked about this, we were surprised by how closely some of those meanings reflected what we were experiencing. We had both been learning to find a little more steadiness and peace within ourselves. For us, 11:11 felt like a reminder to pause and consider how we were living, whether we were being honest about our feelings, and whether we were making time for the things we treasured.
We are curious about the world and excited by what is possible. Working in technology, we also feel how quickly AI is changing our lives and the pressure to keep up. Amid that excitement and the uncertainty around us, we are learning to care for our inner lives too. We find it easier to meet change when we give ourselves time to listen and understand how we feel.
Sometimes, that means stepping away from our screens and feeling sand or grass beneath our feet, or looking up at the stars and realizing how long it has been since we last stopped to notice them. These simple moments help us feel connected to ourselves and the world around us. Perhaps that is why 11:11 feels meaningful to us: it reminds us to make room for those moments and keep learning about ourselves.
Still11 grew from that wish, alongside our love of agarwood incense, handmade objects, and a quiet corner at home. We hope to share a little of that feeling through the things we make.
A stick of organic agarwood incense, a handcrafted wooden box, or a piece of handmade pottery can become part of a small pause in the day. You might light some incense, put the phone aside, and sit for a little while. Sometimes, just a few minutes is enough to notice something we have overlooked in the busyness of life.
On November 11, we want to share this story with those who also keep seeing 11:11. Perhaps you, too, are curious, looking for direction, or simply hoping to understand yourself better. We share those feelings and are still finding our own way.
The world is vast, and there is so much we have yet to understand. For us, beginning to ask questions is already part of that journey of discovery. Thank you for being here and giving Still11 a small moment in your day. We hope to keep sharing stories, handmade objects, and the small things that help us slow down and feel a little closer to ourselves.
Team Still11
Stillness is a choice